003 - Common Principles to Use.mp4
003 - Common Principles to Use.mp3
In this lesson, the instructor introduces the fundamental principles of sales copywriting, emphasizing how they can enhance engagement on social media posts. These principles include focusing on benefits rather than features, using the word 'you', name dropping and authority dropping, incorporating numbers and percentages, specifying time frames, using emotion-evoking words, making promises of success, keeping the audience in mind, and ensuring the content appears new and different. The discussion underscores the importance of using these principles to spark curiosity and interest, which is essential in copywriting.
In the realm of sales copywriting, understanding the underlying principles can significantly enhance the effectiveness of your posts, particularly in a social media context. One of the fundamental principles involves focusing on benefits rather than features. It's crucial to communicate what the audience stands to gain from your product or service. Will they lose weight? Will they learn something new? Will their life become easier in some way? Highlighting these benefits, rather than dry features, can instantly make your posts more appealing.
Perhaps the most powerful word in copywriting is 'you'. This simple word can transform your copy by making your posts more personal and engaging. Alongside this, including authoritative name drops, such as referencing a study by a renowned institution, can add credibility to your messages.
Additionally, incorporating specific numbers or percentages can break up the monotony of the text and draw the reader's eye, making your headlines more interesting. Similarly, specifying time frames can add a sense of urgency and immediacy to your posts, making them more compelling.
Emotion-evoking words can also be powerful tools in your copywriting arsenal. Words that evoke sentiments such as love or hate, or even names of certain public figures, can trigger emotional responses and pique interest. This principle extends to hot topics or current news items, which can similarly draw attention and stimulate engagement.