006 - Examples of Improving Website Headline.mp4
006 - Examples of Improving Website Headline.mp3
This lesson illustrates the process of improving a website headline through a real-world example. It explores the importance of benefits in grabbing attention and how clarity in the title can enhance understanding. The instructor discusses the pros and cons of different headline versions and shows how to refine the title to make it more effective. The process demonstrates the importance of striking a balance between clarity, benefit showcasing, and avoiding overly "clickbait" styles.
In today's digital age, the headline of a website plays a significant role in grabbing the attention of potential clients. Nowhere is this more evident than in the case of a marketing agency that specializes in marketing for roofing companies. This article discusses how to improve website headlines and emphasizes the importance of clarity and highlighting benefits.
The initial draft of the company's title, 'Marketing for Roofing Companies,' although clear, lacked the power to draw attention or intrigue potential clients. A good headline should not only inform but also pique interest. One effective way to grab attention is by emphasizing benefits, as they significantly influence decisions in copywriting.
Understanding the needs of your target audience is key to crafting a beneficial headline. In this case, the roofing companies wanted more clients, increased profits, growth, and in some cases, complete outsourcing of their marketing. With these needs in mind, the title was revamped to, 'The Proven Roofing Marketing Strategy to Five to 10 X Your Return on Investment.'
While this title was an improvement, it still had issues. It was somewhat 'clickbaity,' enticing readers to find out more without revealing the strategy. It also promised a high return on investment, which is essentially a promise to make more money. However, there's a more direct way of stating this.