009 - Four Product Title Examples to Grab Attention.mp4
009 - Four Product Title Examples to Grab Attention.mp3
This lesson provides insights into crafting effective product titles to grab attention. It discusses four different product cases, explaining how each title was developed and the balance between using exciting, compelling language and incorporating search-friendly keywords. The lesson highlights the importance of understanding the target audience and their search behavior, and how these factors should influence the final product title. It also emphasizes the role of the user as the final editor, ensuring that the product title aligns with the brand's voice and meets the audience's needs.
Product titles carry a significant weight in capturing the attention of potential customers. They are a critical touchpoint in any marketing or sales strategy. In this article, we delve into the nuances of creating effective product titles that not only grab attention but also optimize for search visibility.
The key to crafting a compelling product title lies in the balance between exciting language that grabs attention and the practical incorporation of keywords to enhance search visibility.
To illustrate this, let's consider an example of a marketing strategy course. Initially, the course was titled "Marketing Strategy," a plain and straightforward title that accurately represented the course content but lacked in capturing attention. Therefore, the course didn't sell well. However, once the title was changed to "Marketing Strategy to Reach a Million People," the course's sales took off. This change reflected two crucial elements of a successful product title - exciting language that piques interest and inclusion of keywords (in this case, 'marketing strategy') for search visibility.