010 - Effective Subtitle that Reinforces the Sales Message.mp4
010 - Effective Subtitle that Reinforces the Sales Message.mp3
This lesson delves into the art of crafting effective subtitles that reinforce your sales message. The emphasis is on understanding the balance between SEO and human readers, and how a subtitle can amplify the title's benefits. The lesson uses examples from well-known brands like Uber and Bose, as well as smaller businesses and personal brands, to illustrate the different approaches to writing subtitles. The discussion also covers the importance of keeping subtitles brief and directly connected to the title, as well as a few strategies for incorporating sales tactics and credibility-building into your subtitle.
The art of creating impactful subtitles is a crucial aspect of your sales strategy. These subtitles serve as an extension of your title, further reinforcing your sales message. While crafting these, it is essential to strike a balance between Search Engine Optimization (SEO) and human readers.
Subtitles amplify the benefits communicated in your title. They are usually the logical follow-up to the title, giving readers more context or answering potential questions they might have.
For instance, consider Uber’s homepage. Their title "Get in the Driver’s Seat and Get Paid" targets potential drivers. The subtitle "Drive on the platform with the largest network of active riders" reinforces their offering, emphasizing their expansive network.