015 - Sales Copywriting Terms Resource.mp4
015 - Sales Copywriting Terms Resource.mp3
This lesson discusses the importance of carefully choosing words in sales copywriting. It explains how certain words can trigger specific emotions and prompt the reader to take desired actions. The lesson also introduces a resource with 352 power words for copywriting, grouped in categories that align with different sales copywriting themes. Finally, it encourages saving and referencing the resource to make your sales copywriting stand out and boost sales.
In sales copywriting, the power of words cannot be overstated. The right word choice can trigger specific emotions, engage potential customers effectively, and inspire them to take desired actions. Let's delve into the importance of selecting the right words and how to utilize them to boost your sales.
Certain words have proven to be more influential than others in sales copywriting. The word 'You', for example, helps readers picture themselves in the scenario you're describing, making your copy more relatable and persuasive.
Another universally appealing word is 'Free'. However, it's crucial to use this word cautiously. Due to its frequent appearance in promotional content, 'Free' is often flagged by spam filters, which could prevent your message from reaching potential customers.