1 - Course Introduction

001 - Course Introduction

2 - Emotions and Buying Decisions

002 - Emotional Intelligence and Neuroscience

3 - Main Principles of Sales Copywriting

003 - Common Principles to Use

004 - Examples of Copywriting Principles

4 - Starting to Practice Sales Copywriting

005 - Title Theoretical Overview

006 - Examples of Improving Website Headline

007 - Asking Right Questions of ChatGPT with Prompt Engineering

008 - Using ChatGPT and AI in Sales Copywriting

009 - Four Product Title Examples to Grab Attention

010 - Effective Subtitle that Reinforces the Sales Message

011 - Subtitle Examples that Transition to a Call to Action

012 - Comparing Our Work

5 - Emotional Words That Trigger Emotional Responses

013 - Introduction to Emotional Words for Sales Copy

014 - Over 100 Words That Trigger Emotion

015 - Sales Copywriting Terms Resource